A point of sale system (POS system) for small business does more than streamline checkout processes. It may help you stay competitive.
Small and medium-sized businesses (SMBs) in the retail and restaurant industries increasingly feel pressure from big box stores or chains moving into their market. SMBs don’t have the resources or budgets that enterprises businesses can invest in technology or marketing. And, they usually can’t compete with larger businesses on price.
Fortunately, the story doesn’t end there.
Your business has advantages that large enterprises don’t. By choosing a POS system designed for small businesses, you can leverage what makes your business special to establish a firm foothold in your market.
You and your team have the edge when it comes to providing personalized service. Enterprise businesses may be able to analyze data on customers to learn about them. But you can get to know customers by providing one-on-one service and developing relationships with people in your community.
Research for the Accenture Making It Personal Pulse Check 2018 report found that a whopping 91 percent of consumers are prone to shop where stores recognize them, remember them, and provide relevant offers.
Your POS system can help you refer to a shopper’s purchase history, make effective upsell or cross-sell offers, and manage a loyalty rewards program tailored to your unique customer base.
Large enterprises typically have complicated organizational structures with multiple levels of management. As a result, it takes time to approve new ideas, develop new processes, and address problems. Your business, on the other hand, is much more agile. You and your partners can meet and implement changes quickly — and revert to previous processes just as quickly if the change isn’t beneficial.
This flexibility allows you to be more innovative and try new ideas, which larger enterprises probably wouldn’t consider. A POS system for small business will give you the data and reports you need to make sure your initiatives are paying off the way you need them to.
Another advantage small businesses have over large enterprises is that consumers prefer them. A survey by UPS and ComScore found that 93 percent of shoppers say they prefer local and small retailers to larger chains. Of the consumers surveyed, 61 percent say they like these businesses because they offer unique products, and 49 percent can find what they want in small shops.
A POS system for small business can help you manage your inventory to ensure you have the right products on hand — and even provide data on the most popular items, which can help you merchandise more effectively.
The investment you make into training your employees is also more likely to pay off if you run an SMB. A study a few years ago found that more than 57 percent of workers in a small business demonstrated the most commitment to their employer versus about 40 percent of people working for a large business.
The study pointed out that working for a small business is associated with a favorable quality of life, contributing to the reasons employees are likely to stay.
Giving your employees technology tools that help them do their jobs better and more efficiently can also help with employee retention.
Choose POS for Small Business that Supports Your Brand Image
When you’re shopping for a POS system, solutions in the “POS for Small Business” category are sometimes low-price, basic-feature products. Price, however, should only be one of the factors in your decision. Find a POS system that gives your business operational efficiency, the ability to provide the experiences your customers want, and that allows you to showcase all the positive aspects of your brand.
Competition will always be out there. Equip yourself with the right tools that will let you show your customers and your competitors that no one does it better than you.
To help pizzeria owners, pizza point of sale (pizza pos) is more than just a cash register or adding machine — it’s a hub where you can manage your entire business.
Pizza shops have long managed their business in the traditional, manual manner. Much like pizza itself, why stray too far from what has worked? This may mean using pen and paper to order ingredients, taking down orders over the phone. You may be using a non-integrated payment system to swipe credit cards. But that means workflows that take extra time through a shift and at the end of the day. Modern customers want the convenience of online ordering and payment. And like customers always have, they still expect prompt service and their food served warm and tasty as ever.
With Pizza POS, you can streamline your operations to reduce waste. It’s a win for everyone: The more efficiency you can build into your business, the more successful you will be at keeping your customers and employees happier.
Pizza POS Features
Point of sale systems for pizzerias are unique among those for other restaurants and businesses because pizzerias are a different kind of operation. Pizzas are almost endlessly customizable in a way that other restaurants are not expected to deal with. How big of a pie does a customer want? Which certain toppings only go on which certain halves? It’s easy for a mix-up or misunderstanding to occur when relaying these orders verbally and recording them manually. Better to have a system that is designed and optimized for these specific kinds of orders.
Pizza POS systems need to give your business these capabilities:
- Modify options for size and toppings on pizzas. When the menu changes, the system can easily adapt as well.
- Inventory management that lets you know exactly what you have, how much you use, so you never run out of ingredients while reducing food waste.
- Online ordering to suit busy customers’ schedules and for added convenience.
- Delivery management to provide your delivery drivers with directions and constant traffic updates to get them where they need to be on time. You can also let your customers know when their delivery is dispatched so they aren’t left guessing.
- Loyalty program features to keep your customers coming back by rewarding them for doing so. The right pizza POS system will allow you to digitally manage your customer accounts and rewards with ease.
- Customer relationship management (CRM) that allows you to optimize your sales and marketing campaigns, forecast future sales, and automate simple digital features to leave your staff more time for complex tasks.
- Integrated payments — no longer take that extra time at the end of the day to do your payment reports.
- Offline mode for business continuity, even if your network connection is interrupted
- Reporting that provides you with visibility into what your customers are ordering, their preferred methods of payment, the times the rush comes in, and track labor hours and employee performance.
Just What You Ordered
In this day and age, pizzerias face steep competition and small profit margins. To keep operating while making a profit, you need the ability to operate efficiently and build a base of loyal customers. When it comes to optimizing your business, in all specifics unique to pizzerias, pizza POS can help.
To learn more about point of sale systems that help pizzerias run efficiently and profitably, contact PlazSales.